Sunbelt Bakery Rebrand
Brand & Background: Sunbelt Bakery is a brand of granola that prides itself in using high-quality ingredients, such as rolled oats, Grade A honey, and dark chocolate. It is a granola brand aimed towards families, rather than just kids or just adults.
Rebrand Objective: I aimed to create a logo that was energetic, modern, and fun. The updated logo should appeal to younger adults and still be appealing to the brand’s target audience.
Rebranded Logo
Color Palette
Logo Color Variations
Typography
Illustrations
Packaging
Flat Packaging
Front
Back
Flat Packaging
Front
Back
Flat Packaging
Front
Back
Flat Packaging
Front
Back
Front
Back
Front
Back
Social Media
Other Deliverables
Process
University of Missouri–St. Louis
Spring 2021
Spring 2021
