Game Changer: Playing With Gender
Game Changer is a brand committed to letting kids be kids. We encourage equal opportunity and access to toys for children to promote non-gendered play and work to educate parents on why it's beneficial. The Playing With Gender event is focused on allowing kids to combine toys to create something unique and have fun being themselves while doing so. This project was done in collaboration with Cade Crites and Dani Wegmann.
Color and Black & White variants of the brand logo
Website homepage, introducing the brand's gridded logo concept into image interaction.
Website animation showing the hover-over options for image display
Instagram brand introduction animation
University of Missouri–St. Louis
Spring 2020
Spring 2020
